Hi, busy person! I’m Ruthy. I’m a work-at-home recipe developer and tester living in Queens, NY with my hard-working husband and two young kids.

My passion is sharing kitchen advice and simple recipes for busy people, to help get their act together in the kitchen so they’ve got more time to live their best lives.

Since I live in the city, and I know all too well the subtle differences that urban living can make in a busy life! Join me as I deal with cooking in a tiny kitchen, raising kids with no car, figuring out grocery delivery, having access to all kinds of amazing types of cuisines (and, ahem, awesome takeout) and everything else that goes with food, cooking, city living, and keeping it all together (sometimes barely).



Sometimes, all you need is a little inspiration. Use this handy 14 ‘No Recipe’ Dinner Ideas to get your creative juices flowing at dinnertime.

Is Thrive Market even worth all the hype?

This 15-Minute Homemade Beef Lo Mein with Bok Choy comes together faster than you can even call for takeout.


I created the 30 Day 20 Minute Real Food Meal Plans for people like me, and -I’m guessing- people like you, too:

busy people, pulled in a million different directions, for whom meal planning, cooking, and recipe hunting is the last freaking thing on their minds.

The plans are simple, affordable, easy to follow, and above all, tasty!

Plus, did I mention: super affordable? You can get started for less than 37 cents a day!

To learn more, click the image to the right or just click here to see what I’m talking about.

“Your recipes are easy to execute, even for a novice like me. I get to try things I would never have attempted otherwise!”

Ellie D.